Design, I say is an overused term. Also often misunderstood. Design does not belong in the high end shelves of exclusive libraries and neither is it restricted to the classy wardrobes of the rich and the famous. Design is the filler. The filler between changing life styles. It is not a choice it’s a near necessity. From the exquisite crystal piece adorning your centre table to the basket your vegetable vendor stocks his goods with every morning, from the simple “tiffin dabbas” on the streets to the elaborate pieces of statement jewellery locked away in your safe . It’s all design. All real design.
Design, is a way of being, each element of everyday life crafted in order to suit the use and the user. For instance an auto rickshaw driver does need a watch to keep the time but offering him a la Cartier is plain ridiculous, the nurse does need a white dress but her profession doesn’t appreciate the frills on your Prada! The corporate busy- bee does need a pair of smart shoes but hoping for her to navigate the world in 7 inch stiletto heels is an absolute no brainer. Design is an idea, its application and execution makes life easier. Way easier. It’s also just as dynamic as its creator. But what does the designer really do if needs already decide the requirement?
To think of it, one doesn’t even need a designer to tell your taste or your liking. Am assured we all know it pretty damn well. At age six you knew what you wanted to wear to your best friend’s birthday party, at thirty six you are sure to know that you and the color orange are a bit of a mis match! But hold it! Ive been through a bunch of extremely expensive courses and 4 years of sleepless nights to learn my job! My job isn’t to make curtains to only shield you form sunlight, it is to make curtains that make you want to stand by your window. My job isn’t to merely dress you up for an evening, my job is to make all those looking at you go wild with envy. My job isn’t to do build your house; my job is to make it look like yours! And no sir, my job isn’t to tell you your taste; my job is to explore it for you. That’s what makes me your designer.
Much love!
Shrey Ajesh-(Interior & Soft Furnishing Designer at Kriya)